Most agents create social media profiles for their brands to further their marketing efforts. An estimated 3.6 billion people use social media regularly, and that number continues to climb. With so much social activity, it’s crucial to engage with your audience on social platforms.
Unfortunately, there are many agents online that don’t properly optimize their profiles. An unoptimized social media profile fails to drive traffic, increase subscribers and boost sales. It doesn’t tell users anything about your brand or who it caters to, which hurts its growth.
Here is an easy example of how to optimize your profile to increase your social media presence.