The Importance Of A Bio

Why you? This is the question potential clients ask when deciding which agent they will want to work with. One effective way to showcase your skills and talent is through an agent bio. A well-written bio is crucial for any real estate agent as this is often someone’s first impression of who you are and what you can offer them. Simply put, this is your chance to tell your story. Clients want to know:

  • Can they trust you?
  • Can they relate to you and would they enjoy spending time with you?
  • Are you competent enough to provide a smooth transaction?
  • What makes you unique from the others?
  • How will you address their concerns as a buyer or a seller?

A bio that answers these questions is guaranteed to generate new leads.

Writing your own bio can be a daunting task, but did you know that The Select Group’s Marketing Team has their very own talented writer that you may use to help write your personal Bio? Designed to increase customer engagement, The Select Group’s Marketing Team creates personalized bios for every agent. These bios can then be posted to your agent website, plus many social and Realtor sites such as Zillow, Trulia, and, and on your promotional one-sheet flyers.

How to Receive Your Individualized Bio

When an agent is initially on-boarded one of the first emails they will receive to their company email address is a link to complete a Marketing Questionnaire. This link can be found at This questionnaire provides the marketing writer with information about who you are and helps to build out your bio based on your answers. Remember, there’s no such thing as TMI! If, in your bio, you want professional experience, personal interests, or earned certifications to be highlighted then the Marketing Questionnaire is the place to make note of that.

The Marketing team is alerted after the Marketing Questionnaire is submitted. This is where the magic happens. A bio is drafted and then sent back to you at your company email address where it awaits your approval. Your personalized bio is active once you give the Marketing Team the go-ahead!

People are usually looking for one of two things: analytics/numbers or great customer care. Our crafted bios strive to incorporate the best of both worlds for each agent. So, what are you waiting for? Fill out the Marketing Questionnaire and let the Writer handle the rest.

For questions, information on agent bios, or any marketing needs, contact: .

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