Your Safety is Non-Negotiable


By Carl Carter Jr, REATLOR® & Founder of the Beverly Carter Foundation

I was honored to share my heart at the recent Select Summit event in Reno, NV.  For those of you that were unable to join us, I shared my passion for agent safety through the story of my mom, Beverly Carter.  My mom was an Executive Broker with over 12 years of experience in the industry.  She loved real estate!  However, in September 2014, two seemingly clients (husband and wife) deceived my mother into showing them a property.  Their plan was to kidnap and hold her for ransom.  When their plan went wrong, they murdered her.

My mom simply went to work that day.  She was seeking to do what we all do: help our clients achieve the American Dream of homeownership.

I’ve observed many levels of safety practices as I’ve traveled speaking on safety.  I encourage you to become the safety example for your colleagues and customers.  For example, as I review the “safety” verbiage of the Listing Agreement with my clients, I don’t breeze through it as legalese.  It’s an opportunity to

discuss ways that the homeowner can keep safe throughout the selling process, and it lets your client know just how much you care.  Win, WIN.

I really want to encourage you to GET A BUDDY and BE A BUDDY.  The benefits are too great to list in this article, but here’s a start!  Build meaningful relationships with your co-Agents or Brokers, so they know where you are and the transactions you’re working on.  Work through a communication process with your spouse or partner so they’re aware of your appointments and anticipated time home.  Ask a close friend to be a kind, but firm accountability to keep you from drifting to complacency.

Let’s keep the conversation going!  Join us in our mission to keep agents safe at  Feel free to email me any best practices you may have at  I believe that preparedness and awareness makes such a difference in personal safety.   In the end, we just want to make an honest living and make it home each day to our families.

Take the Beverly Carter Foundation Realtor Safety Pledge


1 Comment on Your Safety is Non-Negotiable

  1. Cecelia Palmer // March 16, 2017 at 6:12 pm // Reply

    Carl – Thank you so much for caring enough to share your story during our Select Summit in Reno. It made a huge impact on me . . and I learned a great deal. I’ve usually been diligent in caution & screening, but learned that needs to be an “every day, every client” protocol. Best wishes to you, Carl. I know she would be very, very proud of you.


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