Getting Refferals from your SOI | Seven Common Mistakes that should be Corrected

Sphere of influence is one of the most important components of the real estate world.  If you are not getting referrals, then you might be making some mistakes which could hurt you in the long run.  Thankfully, here are seven ways to correct common mistakes involved with SOI.


Your real estate sphere doesn’t understand what you’re all about
There’s a strong desire some REALTORS® have to want to specialize in everything.  While it’s nice to be motivated and succeed in many faucets of real estate, you may inadvertently confuse your SOI on what you exactly do.  Instead of trying to be on top of everything, focus on becoming a master in one area.  That way you know what to provide for your clients, and in turn your SOI will know you specialize in a certain category and help spread your SOI.

You don’t think you should have to ask your real estate sphere for referrals
You may think it’s enough to close a successful deal and your new satisfied clients will automatically refer you to their friends and families.  Sadly, that’s not always the case.  While your customers may be happy with the service you provided, it doesn’t mean an automatic referral.  Don’t be afraid to ask your clients for referrals.  At the end of the day, it is your job to promote yourself, not your clients.

Your sphere of influence doesn’t feel important
Building a nice network of clients and expanding your SOI could bring a level of importance.  Think of your SOI as an exclusive club.  Treat the members of that club as an insider.  Give them a sense of exclusivity that not everyone will be a part of.  When you treat your SOI with that kind of heightened level of value, the popularity will shoot through the roof.

You don’t refer people to your sphere of influence
You may want to take up every client possible, but in reality you won’t have enough time or energy to meet with everyone.  This is a perfect opportunity to refer those extra clients to other realtors.  By recommending other realtors, you are creating a solid network, which means those same realtors will refer you as well.

You don’t have something to share or worth sharing
Social media and blogging has become huge in the past five years.  With such tools at your disposal you can constantly get your name out there and not fade into the background.  Whether its blogging, Facebook posting, sending tweets on Twitter or creating a video, you’re creating top of mind awareness with your SOI.  Share content on social media that builds your personal brand.

You aren’t thanking people for referrals
A little gratitude can go a long way.  It’s a no-brainer, but a simple thank you for referrals truly does mean a lot when it comes to expanding your SOI.  It tells your clients that their efforts are much appreciated, which can only increase your level of respect when other clients hear about you.  You could even go a step further and send a gift card, personal phone call or a handwritten card.  Showing any sort of gratitude can pay dividends later on.

You don’t actively engage in networking
Social media has already been covered, but getting your face out in the public is just as important as making your presence known on Facebook.  Attending community events, supporting local groups such as Lions Club and Rotary, and even sponsoring local youth sports clubs are tremendous ways to get involved in your local community and keep you in the social pipeline.

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