Sure all agents have the same tools at their disposal to market your house but it’s how they use them that makes the difference. So what makes one agent different from another? Here are a few characteristics that top producing agents have in common.
Traits of Top Producing Agents
Inside a typical real estate market is a collaboration of small, specialized communities. You can’t expect an agent that specializes in one community to perform adequately in another area. Agents working outside of their territory do not know your neighborhood’s housing market or the pricing strategies unique to your particular area. Therefore it’s vital that you only consider agents that have a proven sales track record in and around your neighborhood. If they can sell houses in a 5-mile radius around your location then they can sell your house too.
Attention to Details
Top producing Realtors are observant to details. They spot the smallest improvements that can make your house more marketable; take the best pictures that showcase your house; make create attractive MLS listings that stand out; and they make sure all of the contract requirements and obligations are met in a timely manner.
Top producing real estate agents have a buyers list and if that agent specializes in your area, then they have a list of buyers that want to buy in your area. They also have connections with other Realtors in your area that may also have buyers that would be interested in your house too.
You want an agent that doesn’t easily give up. A top-producing agent will pursue every lead that showed even the slightest interest in your house. When your agent holds an open house, he/she should immediately contact everyone that visited your listing to discuss your house’s benefits and features with them. Every missed lead is a missed opportunity and another day your house sits unsold.
Top producing Realtors aggressively market your house, making sure that it is always priced competitively and has the highest exposure to the most applicable buyers. They are quick to adopt new techniques and strategies that set your house apart from the competition.
I’m not suggesting an agent should wear “37 pieces of flair” like in the movie Office Space. However, a top producing real estate agent should know how to inject attention getting “flair” into your listing, be it in the form of staging, marketing materials, or the MLS listing information.
Ability to Use a Phone
This is a big one with me. When you hire an agent, they become YOUR agent, which means they should return your phone calls. Communication between you and your agent is crucial for a successful listing. If your agent does not keep you informed of your listing’s progress then they aren’t doing their job. Naturally, if they know they aren’t doing a good job selling your home, they won’t be calling you anyway.
Sold Something Recently
Top producing real estate agents are defined by the amount of houses they sell. If an agent hasn’t sold anything recently then that agent may not be as successful as he/she pretends to be.