Social media may be the key to ramping up sales, according to a new survey. In 2012, 72.6 percent of salespeople who used social media for selling out-performed those who weren’t using social media, according to new research conducted by Jim Keenan, a social sales specialist. What’s more, Keenan’s firm found that social media users were 23 percent more likely to exceed sales quotas than their non-social peers.
More than 40 percent of those surveyed say they’ve closed between two and five deals as a result of social media. Another 10 percent of respondents attributed their social media efforts directly to closing transactions.
So how much time are successful salespeople devoting to social media? Keenan’s firm found that 50 percent of salespeople say they spend less than 10 percent of their selling time using social media. The top sites they identified were (in order) LinkedIn, Twitter, Facebook, blogs, and Google+.
Source: “Study: 78% Of Salespeople Using Social Media Outsell Their Peers,” Forbes (May 19, 2013)