Blogs enable real estate agents to attract an audience of buyers or sellers looking for an agent in a specific geographic area. It’s also a great tool to showcase their knowledge and build trust with readers.
Blog posts have the potential to generate a stream of serious leads, however, real estate blogs tend to fail due to a lack of fresh, relevant content.
Agents must also understand that it is rare for a blog to immediately drum up a ton of business. A successful online journal takes a lot of hard work, so agents without the time or the desire should avoid blogging altogether.
Those who want to give it a try will need to come up with original content on a regular basis — especially if they want visitors to “like,” “g+,” “pin,” or “tweet” their posts. There are hundreds of topics to cover. It’s important to select subjects that complement personal business goals, target markets, interests, and personalities.
Here are just a few ides:
- Agents could write about their pets
- Answer questions posed to them through e-mail
- Discuss conversations they had with other agents
- Cover local events
- Explain sales pitfalls
- Give decorating ideas
- Report industry news
- Offer first-time buyer programs
- Give advice on buying and selling foreclosures
- Target advice toward FSBOs